Chromatographic Specialties (Brockville, Ontario, Canada)

Phone: (613) 342-4678
Toll-free: 1-800-267-8103

General Inquiries:
   sales@chromspec.com
Technical Support:
   tech@chromspec.com
Instrumentation:
   instrum@chromspec.com

"The Cat"

We routinely get asked about the origins of the cat theme that we use in our marketing; so here goes …

Before the arrival of "The Cat"	While working on a concept for the cover of our 1981 catalogue, we supplied a local photographer with a number of packed GC columns. He was given artistic license to photograph them in different ways and asked to present us with a variety of options.
As he suspended and back-lit the columns, his pet cat arrived on the scene and began batting them around. Thinking this to be cute, the photographer snapped off a couple of shots.	"The Cat" arrives
We thought they were cute too. One of them was used as the cover. We were surprised at the response; we received numerous positive comments about the cover photo. Being a customer service oriented company, we like to give our customers what they want; we’ve included a cat on every catalogue cover and most bulletins since.
	In the more than twenty years since that first catalogue cover, a couple of photos stand out. One of them showed a cat peering into a fish bowl, its fur standing on end; it won the photographer a number of local awards and drew rave reviews from our customers.
	In the mid-nineties our graphic artist came up with a half-cat image that contained the CSI logo in its eye. Once again response was strong and that graphic has become a fixture of our marketing ever since; it has graced the cover of recent bulletins, stands watch over the home page of our web site and even occupies a prominent position on our tradeshow booth.

When we think of cats, qualities such as agility, flexibility and intelligence come to mind (not to mention how cute and cuddly they can be). We hope that when you think of Chromatographic Specialties Inc., you think not only of these same qualities, but also of great customer service and superior technical support.

… now you know the story; the cat’s out of the bag.

Chromatographic Specialties - Canada's Chromatography Leader